British company Dietapplements, which specializes in ‘clean-label, free-from dietary supplements’, launched its ACV complex capsules in June. For founder Hala Ali, finding the right formula was as much to do with which ingredients to leave out as which to put in.
“It just doesn’t make sense or sit well with me to consume supplements full of unnecessary additives,” she says. “We only add pure, active ingredients to our products, including, of course, the apple cider vinegar formula.” As well as ACV, you’ll find turmeric, ginger, black pepper and cayenne pepper, plus blueberries, bilberries and probiotics.
