Dietapplements is a British, nutritionist-founded supplement brand — based in Royal Tunbridge Wells, Kent. Every formula is made in the UK to GMP standards, clean-label and free-from excipients, filler and bulking agents, and developed in close partnership with our manufacturer and with practising nutritionists.
I'm Hala, founder of Dietapplements and a nutritionist. I started this brand for a straightforward reason: I couldn't find a collagen supplement I was genuinely willing to take myself.
In my late-thirties, and more so after my daughter was born, I became far more conscious of what I was putting into my body. I began researching collagen and, over many months, tried almost every product I could find — made in the UK and abroad, in capsules, tablets, powders and liquids.
Very few of them agreed with me. What I kept finding instead were:
I came away convinced the UK could do better.
I had no background in business, but I found an excellent UK manufacturer, just twenty minutes from us, which lets us stay closely involved in everything we make. What I imagined might take a few months took well over a year of product development before our first collagen formula was ready.
From there, and with the support of some of the country's leading nutritionists — including Shona Wilkinson — we built a full range of clean-label, free-from formulas, delivered in vegetarian capsules rather than tablets.
We formulate complexes, not single ingredients. Nutrients rarely work in isolation — botanicals, superfoods, vitamins and minerals support one another — so we design each product as a complete formulation rather than an isolated active. It's an approach that reflects how nutrition actually works, and it's reflected in the independent pharmacies and health stores across the UK that now stock our range.
Explore our marine collagen formulas →
— Hala, Founder & Nutritionist, Dietapplements