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Cutting the middleman

Consumers ask us all the time, how can we afford to offer premium, clean-label formulas with such generous doses and affordable prices?

And on top of it all, Free, First Class shipping on small orders!

The answer is: We have cut the middleman, aka The High Street, for you!

We are mainly an online business, shipping directly to consumers at their own homes. Our products are shipped to you straight from our warehouse in Royal Tunbridge Wells, Kent! 

When brands sell on the High Street, the overly-complicated supply chain is lengthy and costly and consumers are the ones who mostly take the brunt of price increases.

We have eliminated all this hassle for you by dealing with you directly to give you the best value for money.

Supporting your body's immune system and optimal wellbeing shouldn’t come with a high price tag. We have started our brand with the intention to shake up a notoriously inaccessible industry by offering blends that are well-priced for everyone.

It's called Disintermediation.It is the process of eliminating the middleman or middle channels from future transactions. So instead of going through the traditional channels of distributors and wholesalers, and each one of them takes a cut, we have chosen to serve consumers directly.


Click here to explore our clean-label formulas


-- Written by Hala, founder of Dietapplements

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